Evolv, Devolv
Posted: Sat Feb 13, 2010 8:46 pm
Maybe some of you have heard of Evolv. (I hadn't, until Doc Bunkum alerted me. Thanks, Doc.) It's yet another energy-vitamin-cancercure product (whaddaya mean, vitamins don't cure cancer?) sold, like so many of these nostrums, by MLM. It's water plus something called "Archaea Active". What the hell is that? Well, they don't tell you - it's "proprietary", you see. Translation: if they told you, you'd quickly see that it's the same stuff that everybody else sells, and it doesn't do anything for them, either. What they do tell you about bears this out - alfalfa, milk whey, several common enzymes, nothing you can't get elsewhere, likely at a small fraction of the price. Nothing that will do you any good if you eat a normal, balanced diet. The web site doesn't tell you how much this miracle water costs - always a bad sign - instead directing you to distributors. It's not hard to find out, though - $55 for a case of 24 pint bottles, about $2.30/pint. In quantity. For water.
Likely many of you have heard of the M.D. Anderson Cancer Center of UT Houston. By any account, it's one of the world's leading cancer centers, receiving NCI grants by the bushel. Well, back when, Evolv paid Anderson to test some of its stuff for anti-inflammatory effects in cell cultures. Anderson ran a test, with some highly technical results. Basically, it showed in cell culture some evidence of anti-inflammatory activity, but Anderson wasn't even clear as to whether this was due to the Evolv or the very hard water is was in, and recommended further testing. By any account, these results are not ready for prime time - inconclusive as to source, unquantified, in a dish and not in people.
Anderson should have known better. Evolv, completely predictably, splashed it all over the place, out of context and with clearly intended implications that it did far more than the very limited testing proved. For example: "A compelling new product backed by research at The University of Texas MD Anderson Center". And here, errors and all: "Evolv Health’s product is a neutricuetical spring water that has the active ingredient Archaea Active added. The ingredient has been tested by the MD Anderson Center in Houston, Texas. World renowned for its cancer studies and treatments. The reviews and testimonials are quite spectacular as it has been shown to increase the oxygen level to the cell level. Which helps promote recovery, immunity and reduction of toxins in the body." When Evolv reprinted "excerpts" from the report, guess what parts they left out.
Well, Anderson has sued (TXSD, docket 09-cv-03699) for trademark infringement. Here is the complaint. Next time, Anderson, understand that the typical MLM is run by unethical scumbags.
Likely many of you have heard of the M.D. Anderson Cancer Center of UT Houston. By any account, it's one of the world's leading cancer centers, receiving NCI grants by the bushel. Well, back when, Evolv paid Anderson to test some of its stuff for anti-inflammatory effects in cell cultures. Anderson ran a test, with some highly technical results. Basically, it showed in cell culture some evidence of anti-inflammatory activity, but Anderson wasn't even clear as to whether this was due to the Evolv or the very hard water is was in, and recommended further testing. By any account, these results are not ready for prime time - inconclusive as to source, unquantified, in a dish and not in people.
Anderson should have known better. Evolv, completely predictably, splashed it all over the place, out of context and with clearly intended implications that it did far more than the very limited testing proved. For example: "A compelling new product backed by research at The University of Texas MD Anderson Center". And here, errors and all: "Evolv Health’s product is a neutricuetical spring water that has the active ingredient Archaea Active added. The ingredient has been tested by the MD Anderson Center in Houston, Texas. World renowned for its cancer studies and treatments. The reviews and testimonials are quite spectacular as it has been shown to increase the oxygen level to the cell level. Which helps promote recovery, immunity and reduction of toxins in the body." When Evolv reprinted "excerpts" from the report, guess what parts they left out.
Well, Anderson has sued (TXSD, docket 09-cv-03699) for trademark infringement. Here is the complaint. Next time, Anderson, understand that the typical MLM is run by unethical scumbags.